Big Data, Any Data
From spreadsheets to databases to Hadoop to cloud services, explore any data.
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Big Data
Deeper knowledge; greater insights; risk-free product development - these are just some of the claims of a Big Data age. But in travel and tourism, where planning, spontaneity, risk, adventure and expectation all weigh so heavily on the journey, Big Data offers huge gain; but does it also stifle creativity and serendipity? How do we reconcile the conflicting needs of today’s travellers - the need for tailored experience yet hassle-free itineraries - with Big Data’s promises?
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